Sneak peek from our London Calling shoot for L.A Centric Magazine coming out in January!
As you know based on this article from a few weeks back - I'm working on a little (haha - it's actually massive) project to revitalise the Los Angeles fashion scene and create an infrastructure that just doesn't currently exist.
We launched a Kickstarter program a few weeks ago and we've had a very small response - great press response, lots patting us on the back and saying great job - but in terms of actual money. We've raised just over $500 (none of which has been pledged by a Los Angelian for the record) Which doesn't even get half a designer to London - let alone a full one.
It occurred to me that perhaps people aren't seeing the incentive in actually sending designers from Los Angeles to other cities - and maybe that's why people aren't pledging - what we're doing changes the game for EVERYONE working in fashion in Los Angeles - and even those who don't. Whether you're a designer, work in PR or blogger or a fashion writer, what we're doing will make your life both easier and more interesting. There will be no more whining about how New York/London/Tokyo are better. Los Angeles will be on that list - because we put it there through sheer hard work and determination.
The Los Angeles Fashion community is very insular - no one comes to see fashion week from other cities. Most of the journalists and bloggers in THIS city, don't come out and support it. There's lots of reasons why this is the case. SO by taking the designers OUT of Los Angeles we're showing them off to important people in already existing global fashion platforms who can spread the word about Los Angeles fashion. The more people that see our homegrown talent. The better.
Once word is spread we can shake off our former monikers (tacky, laidback, celebrity driven, Ed Hardy) and combined with the infrastructure we're putting in place, we'll have an actual, established, professional GLOBAL platform for fashion. And they can come to us ;)
Pretty please? Every penny counts and no donation is too little (but donate over $25 and there are rewards!)
If we don't make funding - it doesn't mean it's not happening (we're fortunate enough to be pursuing other funding), but it will demonstrate, to me personally, a lack of commitment to this industry and to our community, which is wholly disappointing. If it doesn't happen it won't be our fault, it won't be the fault of the talented designers. It will be your fault. Which sounds incredibly harsh, but ultimately it's the truth. I certainly won't be interested in hearing anyone complain about the state of Los Angeles fashion week (and if I had a dollar for everytime someone did we wouldn't be having this conversation) because you had your chance to do something about it. All of you.
Once again Unique LA played host to a bevy of fantastic independent design (and literally thousands of shoppers) whilst fashion was obviously on my mind I somehow managed to spend most of my time sampling and purchasing food, including amazing Smores cupcakes, rice pudding and some of the best jam ever from Lemonbird (strawberry and cinnamon!)
But I did find time for the fashion, when I wasn't taking silly pictures with my cohorts Emily and Teresa from The Style Map (see the top picture), and below is my top ten - in no particular order.
The fabulous Tess of 50 Dresses was a busy booth bunny selling her stunning dresses - plus some new designs. I can never get over how cute and affordable her designs are.
So much love, as always for Bijou Van Ness' perfect collection of millinery masterpieces!
Was instantly charmed by these mini oil paintings turned lockets from Charmed by Heidi.
I've admired the work by Homako for awhile via Etsy so it was wonderful to see her textile creations in person.
I fell head over heels for these designs by Loschy at the last Unique L.A but this time was able to make a purchase (this fox necklace) and some bracelets. Such a great collection - I'm in love with pink stag and the heavily detailed geometric designs. Fantabulous.
If I'd had $130 to spend on friend this Christmas, the darling Mr Cuit would have absolutely received one of these re-purposed LV Locks from Lux Revival....without a shadow of a doubt.
These beautiful laser cut pieces from FeistyElle are so prettily ethereal. I particularly loved the feathers!
Loving these stunning wood eyeglasses and sunglasses from Sires Crown - the gorgeous cracked painted ones are all a one of kind collaboration with a local artist.
Yvonne's latest Treacherous Minx collection (which I shot recently, as you can see here) is super cute and fun. Yvonne used vintage hosiery advertisements to create her designs. I, obviously, love.
How fabulous are these colourful, geometric bangles from Voz Clothing and Art? I want one in every colour!
From left to right: Myself, Gina, Kelly, Sydne, Kristen
I'm finally getting around to posting about all the things I should have written about weeks ago that the PR companies that invited me to be a part of have probably given up on ever seeing coverage from. Sorry folks. I think that's what happens when you have, oh, about ten jobs...LOL.
Anyway a few weeks ago myself and some fellow bloggers found ourselves supping wintry cocktails on a chilly rooftop at the Luxe Hotel in Beverly Hills thanks to Swarovski. Swarovski have decked out the whole of Rodeo Drive with their sparkly goodness for the holidays and it's quite a treat for the eyes.
Before we headed down to witness the "pushing of the button" by the lovely Jessica Alba we got to play with a new app called 'Gold Run' which uses augmented reality and location based technology to create a fun and interactive experience. Whenever we hit a "hot spot" on Rodeo Drive we could take photos of ourselves with various bits of bling...you can even make it snow diamonds - particularly fun.
Down on the street Jessica Alba was making a very special appearance to "push the button" on the new Swarovski Social Media based sculpture featuring tweets sent it from all over the world. A very cute idea.
After the "button was pushed" we made our way to a fun after party at REG/BEV/WIL (ah Pretty Woman - never gets old) where we imbibed sparkles of a different kind.